To inform productive conversations about refining his professional role and advancing his career, James took the HIGH5 Test, which assessed him as a "Philomath", "Coach", "Believer", "Storyteller", and "Analyst", and provided valuable insights for leveraging his strengths and managing his weaknesses. This custom one-sheet summarizes his results.

Personality profile tests are all the rage these days, and while no assessment can fully capture a person's capabilities or potential, the Predictive Index (PI) is a widely used enterprise team-building tool. This PI report, which categorized James as a "Promotor" and describes a variety of behavioral drives, could give you more insight into working with him.

After joining Pyxera Global, James was immediately tasked with producing its first ever annual report to enhance the nonprofit's credibility with funders and other partners, audit its measurement and evaluation processes, and build a more efficient pipeline for marketing and communications content production. 

James has made a career out of translating complex topics into accessible language, and his work at Pyxera Global is no different. He wrote this article about the nonprofit's Rayuwa Project in Nigeria to show how the program offers a compelling model for global engagement.

James often directs his creative energies toward timely civic endeavors, and the 2024 election was no exception. His custom yard sign was viewed by thousands online, downloaded more than 400 times, and used by several neighbors. Unfortunately, marketing can't always salvage a product that doesn't meet an audience's needs.

James created a variety of print and digital marketing materials for SIMB, including event signage, social media images, email graphics, videos, brochures, postcards, prospectuses, and program guides, including this printed "onsite resource guide" distributed to all attendees of the 2023 SIMB Annual Meeting and Exhibition.

James's work at SIMB supported individual scientists and industry professionals as well as large biotech companies seeking profitable connections and commercial opportunities. He created branded prospectuses like this for multiple SIMB meetings per year, drafting and editing marketing copy, taking and placing photos from SIMB events, and creating forms fillable online for printing and submission.

Video content can serve as a powerful endorsement of any brand, product, or service, and James produced many videos for SIMB to promote the society and its events. He scheduled and conducted interviews with meeting attendees, cut and edited footage and music, and coordinated video promotion via email and social media.

Data visualization is a critical skill for external marketing and internal reporting, and statisticians are quick to note it requires good judgement to know how data should be presented to accurately communicate a desired point. James has extensive experience transforming large and complex datasets into engaging and accessible graphics using a variety of spreadsheet, design, and business intelligence tools, including this graphic for SIMB highlighting its members' diverse areas of expertise.

Effective B2B marketing requires more than a strong brand and clear value proposition; marketers must understand how prospects make decisions for their organizations and arm key stakeholders with the marketing messaging and collateral they need to champion your products and services in a variety of contexts. For example, James created this scorecard to help member company representatives clarify the value of SIMB membership to their own internal stakeholders.

Creating marketing stories that resonate and drive action requires a deep understanding of target audiences, the forces that drive consumer behavior, and the unique value offered by an organization. James has worked closely with a variety of clients to create concise and effective stories for web content, email marketing, and strategic development.

In addition to creating a new website for Touchstone Advisors of Cohasset, James conducted interviews with clients to gather insights on Kathryn's strengths and weaknesses and to collect powerful testimonials, all of which helped Kathryn better understand her business's unique value proposition and craft more effective marketing content for her new website.

After writing a popular blog post on the issue, James created the website OxonRunDogPark.org to document his community's efforts to build a dog park and to support future efforts to organize dog owners in Ward 8.

James routinely worked closely with ASA members to understand their priorities and share their stories. For this article, he interviewed a team of students and their mentor to highlight their work in the association's monthly membership magazine, Amstat News.

James was responsible for many of the ASA's marketing, fundraising, and communications campaigns. This monthly member newsletter, shown as archived online, was a particularly important outlet for communicating with stakeholders about major stories, events, and initiatives.

James's skill with graphic design and commitment to understanding target audiences have always been important to his marketing work.  The resulting content he created for Stamp Stampede helped the small nonprofit dramatically increase its reach on social media.

Tasked with helping build the case for better compensation for public attorneys in Massachusetts, James conducted original research to produce this short report for the Committee on Public Counsel Services. (For the statisticians out there, James has since learned not to use line charts to visualize discrete data.)