CV

James has 10+ years of experience in mission-driven marketing, communications, and organizing, working with people and professionals from a variety of industries, backgrounds, and perspectives. If you're seeking someone passionate about building authentic and productive relationships with your community, contact James here today!

Work Experience

Senior Marketing and Communications Coordinator

Pyxera Global
February 2024 – Present

Marketing and Communications Coordinator

Society for Industrial Microbiology and Biotechnology
April 2022 – November 2023

James takes photos and videos at SIMB meetings for new marketing content and to connect directly with members. (Elisabeth Elder, 2023 SIMB Annual Meeting)

Community Organizer

Ward 8, DC
May 2020 – present

For more info, scroll down to 'Volunteering & Community Organizing' or click here.

Marketing and Communications Coordinator

American Statistical Association
Dec 2015 – Sep 2019

At ASA meetings, James often worked the association's booth in the exhibit hall—another great opportunity to connect with and get feedback from members.

Outreach Coordinator

Stamp Stampede
May 2014 – Dec 2015

At StampStampede, James was occasionally called upon to speak at events. He was okay at improvising public remarks then; he's quite good at it now.

Organizer

RepresentUs
Jan – May 2014 

Campaign Assistant Intern

RepresentUs
Sep – Dec 2013

Youth Advocacy and Audit & Oversight Assistant

Massachusetts Committee for Public Counsel Services
May – Aug 2013

Rowing Coach & Coxswain

Cohasset Maritime Institute
May–August 2010–2013

James worked with rowers of all ages at CMI, from middle schoolers to retirees, and strongly encouraged his athletes to meet—and beat—their goals.

Volunteering & Community Organizing

James poses with fellow Valley Terrace residents after picking up trash and litter around the neighborhood. (Rachel Mann)

"James Earle, a relative newcomer who’s lived in the neighborhood for 6 years, says he started posting in the Facebook group to organize regular trash pickups. ... [He] says the cleanups have been an 'incredibly positive experience' that have helped bring the neighborhood together." The litter cleanup eventually led to a partnership with local nonprofit Ward 8 Woods Conservancy to mobilize neighbors to help clear the forest behind their homes of more than 2,000 lbs of trash.

James displays his complete mastery of the art of dance during a Zumba class on Juneteenth. (7News)

Working closely with a stellar group of neighbors, James helped organize a block party in conjunction with the woods cleanup on Juneteenth. He coordinated support from neighbors and local elected leaders and assisted with event planning and media outreach. Donations from neighbors and the generosity of local business owners contributed to an uplifting day of family-friendly celebration, including an ice cream truck, DJ, Zumba classes, photo booth, tie-dye shirt-making, and fireworks. The block party has become an annual event and James has continued to co-lead planning efforts for the past three years.

James and his dog Cooper are greeted by a neighbor in Oxon Run Park, a possible site for the first public dog park in Ward 8. (Jahi Chikwendiu/The Washington Post)

Why Ward 8 Deserves a Dog Park: "Black people have dogs, too."

After publishing a blog post on the issue, James became an unlikely spokesperson for the effort to petition DC's Department of Parks and Recreation to build a dog park in Ward 8. Working closely with Black neighbors and local Advisory Neighborhood Commissioners, he's connected with hundreds of other Ward 8 residents, built a website for the initiative, and helped center their efforts on the needs and experiences of the Black community and the broader context of investing in Ward 8. The story was featured in The Washington Post, DCist, Yahoo! News, The Grio, Black Media Daily, and Congress Heights on the Rise.

Ward 8 residents gather in Oxon Run Park to see the craters of the moon up close through their neighbors' telescopes. (Brenda Richardson)

Stargazing Events in Oxon Run Park

After sharing his own telescope with neighbors and connecting with Friends of Oxon Run through his work on Valley Terrace and the dog park initiative, James helped organize a stargazing event to get more of his neighbors excited about astronomy and make what's otherwise an expensive hobby more accessible to all Ward 8 residents. He's now working with Friends of Oxon Run and National Capital Astronomers to organize even more stargazing events east of the river.

Skills

Technology

Extensive experience with a variety of technology tools and platforms for multimedia design, word processing, marketing, CRM, data analysis, web development, SEO, and social media:

Coding

Experience coding for web platforms and databases:

Side Stuff

A curious and outgoing person who will bring passion and positivity to any team.

Education & Certifications

BA, Political Science

University of Massachusetts, Amherst, 2014

Relevant studies include:

Other studies include:

Membership Management Certificate

American Society of Association Executives, 2017

Earned over 100 Certified Association Executive (CAE) credit-hours from workshops and courses in:

Professional Certified Marketer (PCM®) in Digital Marketing

American Marketing Association, 2022

As the largest community-based marketing association in the world, AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.

The AMA partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide 30 hours of online learning and a top-tier exam to certify each participant's expertise in the following topics:

View James's certification online here.

Certified Digital Marketing Professional

Digital Marketing Institute, 2022

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Successfully certified DMI members:

View James's certification online here.

Samples

Earle_James_BehavioralOverview.pdf

You've made it this far, but would you like to know more? Personality profile tests are all the rage these days, and while no assessment can fully capture a person's capabilities or potential, this Predictive Index (PI) report describing James's behavioral drives could give you a better idea of what it might be like to work with him.

Copy of AM2023_ORG_vWeb.pdf

James created a variety of print and digital marketing materials for SIMB, including event signage, social media images, email graphics, videos, brochures, postcards, prospectuses, and program guides, including this printed "onsite resource guide" distributed to all attendees of the 2023 SIMB Annual Meeting and Exhibition.

Copy of AM2023_Prospectus-web.pdf

James's work at SIMB supported individual scientists and industry professionals as well as large biotech companies seeking profitable connections and commercial opportunities. He created branded prospectuses like this for multiple SIMB meetings per year, drafting and editing marketing copy, taking and placing photos from SIMB events, and creating forms fillable online for printing and submission.

Copy of Allie Werner AM2023 Promo1.mp4

Video content can serve as a powerful endorsement of any brand, product, or service, and James produced many videos for SIMB to promote the society and its events. He scheduled and conducted interviews with meeting attendees, cut and edited footage and music, and coordinated video promotion via email and social media.

Data visualization is a critical skill for external marketing and internal reporting, and statisticians are quick to note it requires good judgement to know how data should be presented to accurately communicate a desired point. James has extensive experience transforming large and complex datasets into engaging and accessible graphics using a variety of spreadsheet, design, and business intelligence tools, including this graphic for SIMB highlighting its members' diverse areas of expertise.

SIMB Corporate Membership Scorecard v2.pdf

Effective B2B marketing requires more than a strong brand and clear value proposition; marketers must understand how prospects make decisions for their organizations and arm key stakeholders with the marketing messaging and collateral they need to champion your products and services in a variety of contexts. For example, James created this scorecard to help member company representatives clarify the value of SIMB membership to their own internal stakeholders.

Marketing Story Sample.pdf

Creating marketing stories that resonate and drive action requires a deep understanding of target audiences, the forces that drive consumer behavior, and the unique value offered by an organization. James has worked closely with a variety of clients to create concise and effective stories for web content, email marketing, and strategic development.

In addition to creating a new website for Touchstone Advisors of Cohasset, James conducted interviews with clients to gather insights on Kathryn's strengths and weaknesses and to collect powerful testimonials, all of which helped Kathryn better understand her business's unique value proposition and craft more effective marketing content for her new website.

After writing a popular blog post on the issue, James created the website OxonRunDogPark.org to document his community's efforts to build a dog park and to support future efforts to organize dog owners in Ward 8.

ASA_Amstat-News-Article_Laser-Foxes.pdf

James routinely worked closely with ASA members to understand their priorities and share their stories. For this article, he interviewed a team of students and their mentor to highlight their work in the association's monthly membership magazine, Amstat News.

ASA_Email-Newsletter_2019-05.pdf

James was responsible for many of the ASA's marketing, fundraising, and communications campaigns. This monthly member newsletter, shown as archived online, was a particularly important outlet for communicating with stakeholders about major stories, events, and initiatives.

James's skill with graphic design and commitment to understanding target audiences have always been important to his marketing work.  The resulting content he created for Stamp Stampede helped the small nonprofit dramatically increase its reach on social media.

CPCS_Fair-Compensation-for-Criminal-Justice-Attorneys-in-Massachusetts_Report.pdf

Tasked with helping build the case for better compensation for public attorneys in Massachusetts, James conducted original research to produce this short report for the Committee on Public Counsel Services. (For the statisticians out there, James has since learned not to use line charts to visualize discrete data.)

In addition to helping conceive, organize, and promote the event, James designed the flyer for his neighborhood's Juneteenth celebration, inspired by the colors of the Pan-African flag.

The Virginia Avenue Dog Park, located in the historic Navy Yard neighborhood, is DC's largest public dog park. They held a contest to decide their new logo and chose this entry designed by James, which incorporates a ship's anchor and the Washington Monument into the friendly face of a Scottish terrier, the park's unofficial mascot.

James and his wife Jaclyn, a Smith College alumna, have a very close relationship to her alma mater. When the Smith College Club of Washington asked for a new logo, they selected a design by James to help them solidify their brand.